1.Gap has strong dealership teamwork thus it is able to reach its customers all around the world
2.Good working knowledge and experience makes GAP adapt to new trends easily
3.GAP products are durable and long lasting
4.Gap has a section for baby products which are always in demand despite market fluctuations
5.GAP has over 3,250 stores in worldwide with over 140,000 employees worldwide
6.Excellent brand recall through good marketing through TV, print and online media
6.Excellent brand recall through good marketing through TV, print and online media
Weaknesses -
1.Intense competition in the apparel segment mans limited market share and high brand switching also
2.Still hasn’t penetrated into the emerging economies market
Opportunities -
1.Gap’s new ventures in China and Europe can be profitable to the company
2.Boost sales through online promotion and shopping on the brand
3.Tie-up with fashion houses and expansion through more stores
Threats -
1.Brands offering more fashionable clothing at better value
2.Rapid changing fashion trends
3.Rising production costs can put a dent in the profits of the brand
4.Increase in manpower costs
5.Intense competition
Recommendations:
- Providing unique benefits to the customer
- Making sure customers are satisfied
- Mobile applications and social media
- Interactivity of brand, in-store and online
- Events in-store and online
http://advantage.marketline.com/Product?pid=0988E498-82E3-4CC2-985F-7D9B38ACCD4E&view=SWOTAnalysis
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